B2B MAGAZINE
PROGRESSIVE BULGARIA – THE COMPLETE B2B MULTIMEDIA PACKAGE FOR YOUR BUSINESS!
► We have 15 000 readers!
This is 15 000 potential customers!
► PROGRESSIVE magazine is a specialised B2B publication for managers of international and regional retail chains, owners and managers of independent supermarkets, producers and distributors in the FMCG sector in Bulgaria.
► The first issue of the magazine was published in February 2007 and since then it has been the leading FMCG magazine in Bulgaria, providing up-to-date information, educational articles, analysis, data and trends for the grocery sector.
► The goal of PROGRESSIVE magazine is to create and to support professional communication between retailers, distributors and manufacturers in the FMCG sector.
► PROGRESSIVE Magazine Bulgaria is part of the International PROGRESSIVE Group that specialises in B2B magazines for the FMCG, Horeca and Pharma industries around the world.
► PROGRESSIVE magazine is also published in Romania, Croatia and Serbia.
► Target audience & Readers
► The target audience of PROGRESSIVE magazine are the owners and managers of independent stores throughout the country.
► Each month the print magazine is sent personally to 15 000 managers, owners and decision-makers in the FMCG sector and also is sent by email 4 times per month to 15 100 emails of Top Managers as it follows:
- Owners of independent retail outlets.
- Senior Management of the international retail chains
- Senior Management of regional and local retail chains
- Managers of retail outlets
- Owners and Managers of specialised stores
- Owners and Managers of pharmacies (offering at least 100 SKUs of cosmetics)
- Owners and Managers of drugstores
- Senior Management of Manufacturers, Distribution and Logistic Companies, Wholesalers
- Senior Management of petrol stations
- Others: Embassies, Banks, Insurance companies, Media and PR agencies, etc.
Nationally Controlled Circulation – Business breakdown of RECIPIENTS
► Database & Circulation & Distribution
► Month PROGRESSIVE magazine is distributed free of charge directly and personally addressed to the top decision-makers in the FMCG sector.
► This is possible thanks to the well-developed database, which is constantly cleaned-up and updated, thus offering one of the most up-to-date FMCG lists in Bulgaria.
► This guarantees a 90% coverage of the retail market.
► PROGRESSIVE magazine circulation is 15 000 copies. The magazine is published 11 times per year and 1 issue is only Digital ( August ).
► Readership is free of charge to our targeted audience.
► PROGRESSIVE magazine has a nationally controlled distribution.
Distribution of the magazine to Independent stores city by city - COVERAGE
