"Who buys what, where, when, how much, at what price?” - The GfK Consumer Panel Services comprises 2,500 households, selected on a representative basis according to geographical and socio-demographic characteristics. As such, the Panel is a miniaturized, true-to-scale depiction of the whole population and is representative of 3.0 million Bulgarian private households.
 

Not only the purchases from the classical food retailers are registered but also home-made products, catalog sales as well as the Discounters sale, from food specialist stores and the Cash & Carry and all other possible outlets for the purchase of FMCG items.

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