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Beauty Care

Full recovery for sanitary protection in 2021 in line with greater mobility outside of the home

Full recovery for sanitary protection in 2021 in line with greater mobility outside of the home

Issue 5, May 2022

According to Euromonitor International, demand for sanitary protection in Bulgaria fully recovered in 2021 following the marginal dip experienced by the category the previous year due to home seclusion as a ...

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The Hair care category

The Hair care category

Issue 11, November 2018

Overview Overall, hair care follows the general trend in the Bulgarian FMCG market and grows, both in short term and long term aspect. In the last 2 years (MAT 2018 vs. MAT 2016) the category has increas...

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