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Emerging categories are the most popular choice in summer
Issue 7 / 8, July / August 2014
The most popular summer alcoholic drinks in Bulgaria are beer, aniseed flavoured spirits such as mastika and ouzo along with other spirits. In 2013, new favourites have emerged to shake the drinking habits s...
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Sandvich packaging trends 2014
Issue 6, June 2014
The ready to eat market is still a small market, but with a lots of opportunities due to the fact that is a increasing market. The main barriers of consumption are the fact that most of the people percei...
Read MoreRTDs in Bulgaria - repositioning (im)possible?
Issue 12, December 2013
Good times have long been gone for the RTDs (ready to drink) alcoholic drinks in Bulgaria. The category has been in a downward slope, quite far from the double digit growth rates experienced prior to 2005. W...
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Beer market in Bulgaria, Romania and Croatia
Issue 6, June 2013
Beer in Bulgaria TRENDS After increasing strongly earlier in the review period (2006-2012), total volume sales of beer declined for two consecutive years in 2009 and 2010 due to the impact of the eco...
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The pet foods market in Bulgaria and Romania retains its big potential despite the crisis
Issue 9, September 2012
The markets for packaged foods in Bulgaria and Romania witnessed turbulent times over the last 5 years and all players on the market, both producers and retailers, had to restructure their operations, in ord...
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The Bulgarian Alcohol Market remains in the grip of the crisis
Issue 11, November 2011
The market for alcoholic drinks in Bulgaria remains in the grip of the economic downturn, and is far away from the growth rates prior to 2009. The total volume sales of alcoholic drinks are expect...
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SOFT DRINKS IN ROMANIA AND BULGARIA
Issue 6, June 2010
BULGARIA Soft drinks faces a number of challenges as economic crisis worsens During 2009 soft drinks experienced the most profound drop in volume sales since the beginning of the last five...
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