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Issue 1 / 2, January / February 2011

Issue 41, Year V

Marketing

The Impact of the Crisis on Package Design

The Impact of the Crisis on Package Design

  It is often said that in a time of crisis that private labels increase their share of the market, and whilst this is indeed true, in fact, as we look back over the last 40 years, we see that priva...

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Supplements

2010 was the year of the discounters

2010 was the year of the discounters

  Contrary to the Government promises and predictions that the economic situation in Bulgaria would improve in 2010, it actually deteriorated further. According to recent data of the GfK marketi...

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Serbia: Review for 2010. Retailers` forecast for 2011.

Serbia: Review for 2010. Retailers` forecast for 2011.

Reasonably optimistic We asked retailers from Serbia and from Montenegro how many stores they had planned to open and how many of them they had opened in 2010 and what their plans for 2011 were. We also aske...

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Modern Retail Gets Closer to the Consumer

Modern Retail Gets Closer to the Consumer

  2010 was the year of modern retail adapted to the economic crisis and small format stores, discounters and supermarkets were the driving force of growth for large networks, despite the drop in con...

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FMCG TRENDS REVIEW: BULGARIA, ROMANIA AND SERBIA

FMCG TRENDS REVIEW: BULGARIA, ROMANIA AND SERBIA

  Throughout 2010 sales across various FMCG industries in South East European (SEE) countries were unstable and faced different challenges. The main factors impacting the poor performance of the mar...

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