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Issue 12, December 2013

Issue 70, Year VII

Customer

RTDs in Bulgaria - repositioning (im)possible?

RTDs in Bulgaria - repositioning (im)possible?

Good times have long been gone for the RTDs (ready to drink) alcoholic drinks in Bulgaria. The category has been in a downward slope, quite far from the double digit growth rates experienced prior to 2005. W...

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Analysis & Trends

The rise of the big three - convenience, online and discounters

The rise of the big three - convenience, online and discounters

IGD has just published its latest five year market and channel forecasts. In this article Nick Gladding looks at how shopper behaviour and economic recovery will shape the grocery market and explores why cha...

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