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Issue 7 / 8, July / August 2014

Issue 76, Year VIII

Customer

Emerging categories are the most popular choice in summer

Emerging categories are the most popular choice in summer

The most popular summer alcoholic drinks in Bulgaria are beer, aniseed flavoured spirits such as mastika and ouzo along with other spirits. In 2013, new favourites have emerged to shake the drinking habits s...

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Analysis & Trends

How will shoppers react to supermarket price cuts?

How will shoppers react to supermarket price cuts?

Supermarket price cuts have been a key focus both in the media and within the industry in recent months. So it’s timely to take a step back and explore any trends emerging among shoppers that give an indicat...

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