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The changing Balkan shopper in the age of mobile commerce

The changing Balkan shopper in the age of mobile commerce

Issue 5, May 2015

(continued from the previous issue) Croatia In Croatia, the internet population is more than 2.4 Million users aged 15+ and the internet penetration rate is 64%. As in the majority of the other Balka...

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The changing Balkan shopper in the age of mobile commerce

The changing Balkan shopper in the age of mobile commerce

Issue 4, April 2015

As technology is evolving at the speed of light, so are the internet users’ habits and behaviors. The digital world is continuously changing and is shaping the way people communicate, shop, spend their free ...

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The Impact of the Crisis on Package Design

The Impact of the Crisis on Package Design

Issue 1 / 2, January / February 2011

  It is often said that in a time of crisis that private labels increase their share of the market, and whilst this is indeed true, in fact, as we look back over the last 40 years, we see that priva...

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The role of the package in store

The role of the package in store

Issue 11, November 2010

  What motivates shopper to go to the supermarket? Well mostly it seems, it just to buy a small number of items on a day to day basis (62%  all shopping trips, according to Unilever’s 2004 ...

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