RICE UP! Chips with Super Seeds took first place among European Innovative products at SIAL Innovation Competition at the prestigious international fair SIAL Interfood, Jakarta including more than 1100 participants from 27 countries.

Rice UP! Chips outperformed competitors from England, France and Russia selected from international jury among 37 TOP Innovative products.

“This is another recognition of a worldwide forum for the quality and innovativeness of the RiceUP! healthy snacks”, said Maya Gerasimova, Sales and Marketing Director of Nuhealth JSC, who received the diploma from Xavier Terlet, founder and president of XTC World Innovation, at the gala award ceremony. “The jury assessed highly the delicious, healthy combination of brown whole grain rice, super seeds and olive oil, a vegan product with no gluten, not fried, following the trends on healthy eating”.

This high appreciation came just a couple of days after the young Bulgarian company Nuhealth JSC, producer of healthy snacks from whole grain brown rice under brand name RiceUP!, got 1 year old, during which it succeeded to “conquer the world”. Today, except of its clear presence on the Bulgarian market, the products has reached the sixth continents and the export is to more than 40 countries.