Croatian retailer Konzum has launched a new private-label brand for the Bosnian market. The 'Tradicija moga kraja' (Tradition from my Region) brand consists of high-quality healthy products prepared and produced in Bosnia and Herzegovina according to traditional recipe. These products are prepared from carefully-selected ingredients and have a minimal amount of preservatives, artificial colours and flavours.

The brand has been developed in close cooperation with nearly 40 local producers. By the end of 2015, over 60 products will be available in Konzum supermarkets and hypermarkets throughout Bosnia and Herzegovina.

The 'Tradicija moga kraja' product line includes home-made chutney, cheese, smoked meat and dried goat ham.

Source: www.esmmagazine.com