Sales of mineral water in Hungary increased in 2012 by 1.3% by volume and by 8% by value in comparison with 2011, GfK reported. The higher increase in value is attributable to inflation, the expanding share of branded and premium category and flavoured products, and the strengthened market position of small retail stores, which apply higher prices for products.

Sales of flavoured mineral water experienced the most dynamic growth – 20% by value – in 2012, taking 10% share by value in overall mineral water sales in the country and 5% by volume. Discount stores held 36% of the market by volume in 2012 followed by hypermarkets and supermarkets with shares of 29% and 16%, respectively.

Source: www.ceeretail.com