Sales of household chemicals and cosmetics products in Hungary reached HUF 313bn (€1.07bn) in 2012, which is HUF 13bn (€44.4m) more than in 2011, Nielsen reported. Sales were down 4% by volume during this period. Of the 70 product categories monitored by Nielsen, sales of mouthwash increased by 11% year on year, followed by anti-wrinkle eye cream, sales of which were up by 7% during the aforementioned period.

 

Sales of toothbrushes and toothpaste have increased in terms of value by 1% and 3%, respectively. Sales of electronic toothbrushes recorded an impressive 27% growth by value during this period.

The market of home tissue reached HUF 48bn (€164m) in 2012. Sales of paper tissue were up 4% by value, followed by toilet paper, sales of which recorded a 3% value increase.

 

As far as the different retail channels are concerned, discount stores and supermarkets enjoyed a 9% year-on-year increase in their sales revenues from household chemicals and cosmetics last year. Smaller traditional retail stores (with 51-200 m2 in retail area) have seen their revenues from household chemicals and cosmetics sales to rise by 5%, while shops with less than 50 m2 retail area by 4%.