Retailer Delhaize Serbia said on Monday it will rebrand by July 1 all of its 197 Mini Maxi corner-shops to Shop&Go. In addition to the new brand name, already well-positioned in Greece, Romania and Belgium, the stores will get a completely new exterior and interior design, Delhaize Serbia said in a statement.

After the rebranding, Delhaize Serbia will operate a total of four retail formats: Shop&Go, the Maxi supermarkets, the Tempo hypermarkets and the Tempo Express discount stores.

In July 2011, Delhaize Group completed the acquisition of Serbia's Maxi supermarket chain as part of its expansion in Southeast Europe. It operated a total of 363 retail units in the Balkan country at the end of 2012.

Source: SeeNews