Auchan is to open an urban supermarket dubbed Simply City, Linéaires reports. The 670 square metre store is to open in June in Marseille, southern France. While the banner was initially trialled in France as long ago as 2007, it was never subsequently rolled out. However, a Spanish equivalent was introduced the same year, but thrived.

Unlike in Auchan’s home market, supermarkets have long proved more independent and innovative in Spain and Italy than in France where an overly dominant hypermarket sector tends to capture the attention.

Source: www.planetretail.net