The body which monitors and represents e-commerce in France is pleased by growth of 11 per cent for 2014. The Fédération du e-commerce et de la vente à distance (Fevad) says e-commerce sales for the calendar year just gone stood at €56.8 billion. It anticipates the €60 billion milestone will be achieved in 2015, with a growth for the year of 10 per cent projected.

The number of individual transations rose by 15 per cent between 2013 and 2014, with a jump from 600 million to 700 million.

The growth is attributable to click-and-collect shopping, as opposed to delivery services, which shrunk slightly.

The daily number of e-commerce transations in France is estimated by Fevad to be somewhere just shy of two million. This means that e-commerce is growing about ten times faster than traditional bricks-and-mortar retailing within the country.

Source: www.esmmagazine.com